Whether it's the doomscrolling, the commercialisation or the political shift, many people are tired of mainstream platforms like X, Facebook and Instagram. But what are the alternatives for communication professionals, and how do we build an alternative presence, build and reach an audience?

Join this workshop where we work with alternative and non-profit social media and communications platforms and strategies, and how to leverage them to reach and engage your audience. The workshop builds on the seminar Rethinking Social Media Platforms featuring four speakers (of which the course leader was one) in September 2025.

The workshop is presented by Media Evolution in collaboration with Inkonst – an independent venue in Malmö that presents innovative and contemporary culture that moves outside of the established, obvious and genre defined.

For whom?

This course is suitable for creators and promoters of culture and creative expression, artists, venues and others who want to explore new and alternative platforms for audience development and community building.

What you will learn

• What are some of the alternatives to big tech platforms and social media like Facebook, Instagram and X
• How to build up audiences and engagement on alternate platforms
• Making moving plans and exit strategies

Course leader

Maia Kahlke Lorentzen is a Copenhagen based researcher, trainer and cyberwitch, working in the intersection of technology, digital culture and social justice. She's part of the collective Cybernauterne that works with cybersecurity, digital literacy and mapping of online movements and of internet culture and publishes the podcast Cybernormer.

Practical

• Date & Time: Nov 26, 09 am – 3 pm
• Location: Inkonst, Bergsgatan 29 Malmö
• Cost: Seats are free but you need to register
• Language: English
• Level: No previous experience required

How to register

• Press the “Sign me up!” button at the top of the page and leave your registration of interest
• We from Media Evolution will contact you shortly to collect additional information about your company or organization
• An authorized signatory will then be asked to sign a certificate that confirms your participation. Once the certificate is signed, your seat is confirmed

Feel free to contact Hedvig if you have any questions regarding the registration of interest and the course.

This course is part of Create, Adapt, Sustain – a project that supports creative professionals in Skåne to strengthen digital skills, leadership competences and Futures thinking. It is run by Media Evolution in collaboration with Region Skåne and The City of Malmö, with funding from the European Social Fund.