In a series of conversations we invite researchers at Malmö University and leading practitioners to together explore urgent questions at the intersection of knowledge and practice. Each session brings together two perspectives in an open, in-depth dialogue that aims not only to spark reflection, but to contribute to public debate.

This inaugural edition brings together Victoria Percovich Gutierrez (doctoral student in the Department of Urban Studies at Malmö University) and Andreas Lundberg Kulturstaden) and for a conversation on property valuation, the conditions for creatives in urban environments, and the role of “third spaces” in shaping both city life and professional life.

The conversation unfolds as a 45-minute dialogue between the speakers, followed by a 15-minute audience Q&A.

Speakers

Victoria Percovich Gutierrez, cultural geographer and economist who went from finance- and risk management consulting to process leader within urban planning and architecture. Now at the University of Malmö to research on the spatial impacts of financial driven urban development with a focus on places of cultural production. Victoria is also a founding partner of CSAM, an independent think tank, curating practice and space located in Malmö, Sweden.

Andreas Lundberg, working at the intersection of real estate development and cultural placemaking, with a background in business development within urban development. With experience from large-scale city projects, he has focused on how culture, commerce, and everyday life come together to shape attractive and sustainable urban environments. Today, Andreas is part of Kulturstaden, a company specialising in culture-driven place and city development, working with strategies, activation and long-term transformation of urban spaces.

Context

This event is part of an ongoing initiative to strengthen the connection between Malmö’s academic research and its professional landscape—making knowledge more visible, relevant, and shared. The work is funded by Region Skåne.