What happens when cultural and creative practices meet challenges beyond their own sectors?

Launching their new book Cross Innovation in Practice – The Transformative Power of the Cultural and Creative Industries, Marlene Johansson, Jenny Kornmacher and Elin Frost explore how cross-sector collaboration with cultural and creative industries can open up new perspectives, challenge established ways of thinking and create unexpected forms of innovation.

Drawing on examples from practice, the conversation will explore the transformative potential of bringing together different forms of knowledge, expertise and ways of working. Rather than viewing cultural and creative industries simply as providers of creative skills or solutions, the book positions them as active contributors to innovation, organisational change and wider societal transformation.

The conversation will also address what makes cross innovation work in practice: How can different sectors collaborate across professional and organisational boundaries? What roles, conditions and forms of facilitation are needed to make these encounters productive? And how can the value of cultural and creative practices be recognised beyond their traditional domains?

Join us for a conversation about the transformative potential of cross innovation – and what becomes possible when different worlds meet.