Media Evolution | Seminar – Creating Space For Culture In Growing Cities

In a series of conversations, we invite researchers at Malmö University and leading practitioners to explore urgent questions at the intersection of knowledge and practice together. Each session brings together two perspectives in an open, in-depth dialogue that aims not only to spark reflection, but also to contribute to public debate.

This inaugural edition brought together Victoria Percovich Gutierrez, doctoral student in the Department of Urban Studies at Malmö University, and Andreas Lundberg of Kulturstaden for a conversation on property valuation, the conditions for creatives in urban environments, and the role of “third spaces” in shaping both city life and professional life. The conversation unfolded as a 45-minute dialogue between the speakers, followed by a 15-minute audience Q&A.

Seminar — Creating Space for Culture in Growing Citites

Speakers

Victoria Percovich Gutierrez is a cultural geographer and economist who transitioned from finance and risk management consulting to working as a process leader within urban planning and architecture. She is currently conducting research at Malmö University on the spatial impacts of financially driven urban development, with a focus on places of cultural production. Victoria is also a founding partner of CSAM, an independent think tank, curatorial practice, and space located in Malmö, Sweden.

Andreas Lundberg works at the intersection of real estate development and cultural placemaking, with a background in business development within urban development. With experience from large-scale city projects, he has focused on how culture, commerce, and everyday life come together to shape attractive and sustainable urban environments. Today, Andreas is part of Kulturstaden, a company specialising in culture-driven place and city development, working with strategies, activation, and the long-term transformation of urban spaces.

Context

This seminar is part of an ongoing initiative to strengthen the connection between Malmö’s academic research and its professional landscape–making knowledge more visible, relevant, and shared. The work is funded by Region Skåne.