USB Create


Together with Region Skåne, Media Evolution has received funds from the European Social Fund’s program ‘React’
to help develop competence and strengthen people who work in the cultural and creative industries in Skåne.

The cultural and creative sector was one of the worst affected sectors during the pandemic. As they are now facing a restart after the pandemic, the society is challenged by a rapidly changing world with, among other things, increased globalization, automation, climate change and digitization.

To be able to face these challenges, Region Skåne is joining forces with Media Evolution to help and support the cultural and creative industries in the region. In a project funded by the EU and the European Social Fund’s program, they are now offering education with the focus on using digital tools in the creative work, marketing and visibility in social media, as well as the opportunity to explore new ways of creative expression and technology combined. All the activities will be free of charge for people working within the cultural and creative industries in all of Skåne.

Collaborative Foresight
By the method Collaborative Foresight both cultural organizations, institutions and businesses get increased knowledge within strategic business development. How will art and culture be made in the future? How will creativity look in 10, 15 or 30 years from now? What impact will the new technologies and the green revolution have on culture and creativity? These are some questions that the participants will get the chance to explore together with other people from the sector, with the purpose of identifying valuable strategic insights, learning the foresight method, and developing new ways of thinking. An organization can choose to participate during the entire process or just take part in the open events and workshops. The education organized by Media Evolution is based on their former experiences of working with the foresight method.

Would you like to learn more about this foresight cycle? Contact

During the project, there will be 10 courses with topics based on possibilities and challenges within digitalization with a deep dive into how to use different digital tools for creative work, marketing, increased reach and the exploration of new ways of digital creative expressions. 

Would you like to know more about the different courses or recommend an already existing course within the topic? Contact or

Become a coach
A course will be offered to a limited number of people working within member organizations, roles supporting cultural creators and other professionals active in the cultural sector and the cultural and creative industries. In the cultural and creative sector, we count the industries of architecture, form and design, film, photography, art, fashion, literature, music, performing arts, games and media. The purpose is to strengthen organizations and functions in their work. 

The course is provided by CoachCompanion, a company specialized in education for coaching and leadership. Participants will during eight days get both theoretical and practical tasks where they get to practice the basic competence for professional coaching. After completed course participants receive the title ”Diplomerad Coach” according to ICF (International Coach Federation).

24 oktober – at Media Evolution in Malmö
8 november – online
22 november – online
6 december – online
20 december – online
10 januari – online
24 januari – online
7 februari – at Media Evolution in Malmö

Contact for more information. 

Become a coach

Building a great community
During the autumn of 2022 and the spring of 2023 there will be a number of community meetups at Media Evolution City. More information will be posted, make sure to keep track on this page to learn more.

Want to learn more about USB Create?
Contact Rebecka.

+46 734 39 25 04