Why and what we are

We’re in the midst of the digital shift – although that doesn’t make us all super savvy pros. Some are, but even for them, what’s true one day might crackle the next. Ethics, systems and behavior simply doesn’t change as fast as we innovate. And sometimes… innovation brings new problems to solve.

To navigate, innovate and ultimately – do business in this landscape we need the front runners as well as we need the slower moving giants. We need the analysts and we need the fearless. And. We need to work together, to use each others knowledge, collaborate and break out of our convenient silos.

Media Evolution is a non-profit members organization that brings together the innovative tech agencies, the creatives, the big corps, the makers, the academy, the strategists and the local municipalities and regions of southern Sweden. All of which share the reality of the digital transformation – but have very different things to contribute in making sure it evolves in the way we want to.

Our mission is to foster growth and innovation in the digital/creative industries of southern Sweden and we do so by offering a platform with plenty of formats for sharing ideas, develop competencies and for innovation processes. We also pursue pioneering projects, locally and globally, to create new markets for our members.

Media Evolution started in 2008, as a joint initiative between the private sector, the academy and the public sector to promote the conditions for growth and innovation in the media industries. As the time has passed, media has grown to incorporate all sorts of organizations dealing with digital development and today, there are more than 200 of them.

The 200 are the experts! Us, we just provide the platform to share,
collaborate and break new ground.

Contact us

Magnus Thure Nilson
Media Evolution & Media Evolution City
+46 708 11 07 65

Martin Thörnkvist 
Media Evolution & Media Evolution City
+46 70 469 01 70

Pernilla Lavesson
Community / Business Developer
Media Evolution

+46 70 637 28 47

Alexander Jönsson
Operations Manager
Media Evolution City
+46 700 90 71 82

Lisa Jedlid
Project Manager
Media Evolution
+46 702 157320

Rebecka Nilsson
Project Manager
Media Evolution

+46 734 39 25 04

Cecilia Frankel
Program Manager & Communications
The Conference
– parental leave –


Anja Bohlin
Project Manager
Media Evolution City & The Conference
+46 73 546 63 47

Reeta Hafner
Foresight Facilitator
Media Evolution

+46 73 984 4232

Hildreth England
Head of Research and Curation
Media Evolution

Sofie Olsson
Communications / Marketing Manager
Media Evolution & Media Evolution City
+46 70 377 50 73

Jon Högman
Media Evolution

The Board

Chairman of board
Anna Nordström Carlsson

Pehr Andersson
Malmö Stad

Annika Olsson
Malmö Universitet

Ulrika Forsgren Högman
Malmö stad

Daniel Kronmann 
Region Skåne

Pia Rehnquist
Bonnier News

Andreas Larsson
Blekinge Tekniska Högskola

Ulrika Ringdahl
Smile Incubator

Sara Bjärstorp
Malmö Universitet

Thomas Kalling
Lunds Universitet

Helena Paulsson

Alf Condelius
Massive Entertainment

 Patrik Lundberg
Skanska (Öresund)

Supported By


Your personal integrity is important to us at Media Evolution. Therefore, we are committed to protect any personal data that you might have shared with us previously, as well as any personal data that you will share with us in the future.

With the Data Policy displayed below, we aim to be transparent about the way in which we collect, process and protect your data according to the new GDPR guidelines. Feel free to contact us if you have any questions regarding the policy.

Why do we collect personal data?

When we refer personal data in this policy, we mainly refer to information such as names, email addresses and company names. Much of what we do at Media Evolution revolves around these specific types of information. The purpose of collecting this data is because of the following reasons:

  • To administer your subscription to our various newsletters so that you can be informed about activities, events, meetups, surveys and other news that could be of general interest to you as a member/friend/customer of Media Evolution and any of its branches (including The Conference and The Festival). Please note that you can unsubscribe from our mailing list at any time by clicking the “Avregistrera” button in the bottom of any given newsletter.
  • To be able to process registrations and ticket sales when we arrange activities within the frames of our organization, as well as to be able to notify our attendees about changes in the program or potential cancellations.
  • To be able to statistically summarize the outcome of our events, as well as to determine the level of interest our community has shown in a particular project of ours.

What type of data do we collect and what do we do with it, then?

Normally when we collect personal data of some capacity, it could be any of the following types of data:

  • Personal details such as name, email address, working title, company, gender and membership are collected when you sign up for our events. This is so that we can see who’s coming.
  • Personal details such as your email address is collected when you sign up for our newsletters. This is so that we can inform you about news related to the organization.
  • Personal details such as name, email address, company, country and payment method are collected when buying tickets to The Conference. This is so that we can estimate how many are coming, where they are from and how they made the transaction.

How do we process the personal data?

By signing up to any of our given newsletters and events, you have permitted us to use this data in compliance with our data policy.. We never share this data with a third party or jeopardize the data by extracting it from our system.

At certain events, we have a photographer documenting the general atmosphere by taking pictures for us. If you wish to not be photographed or have your photo removed from any potential material (digital or analog) in which you’re visible, just let us know.