HOPE is a Swedish fashion label created in 2001, by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept. The first brand shop opened in Stockholm, Sweden, in 2006, followed by 9 more Hope Shops. The HOPE Collection is also sold by over 260 exclusive retailers on 23 markets and in 7 HOPE Shop in Shops.
Our mission centres on an offering of well-made fashion design and communication. We value true product engagement and a consistent style. We grow by making our products inspire and support the individual consumer. The makers of HOPE are the foundation. We therefore enclose our workspace environment in our mission and care for individual growth and wellbeing.