Master Class with Lauren Anderson - The 'Sharing' Point: Building a Case for Access over Ownership
Master Class with Lauren Anderson
The 'Sharing' Point: Building a Case for Access over Ownership
What does it take to tip consumers from valuing ownership towards preferring models of shared access? In this masterclass, we will explore what drives people to join Collaborative Consumption companies and how trusted communities are built, taking cues from brands in the space that are doing it right and distilling these lessons into a compelling pitch for the shift towards a sharing economy.
Place: Superrummet, Media Evolution City
Sign up here, very limited seats: http://simplesignup.se/event/13189